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eStoreRx™
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Easy direct-to-patient ordering & fulfilment for Lifelong Wellness, eStoreRx™ is offered as part of the WholePractice membership or as a stand-alone program.
For over 40 years, Biotics Research Corporation has revolutionized the nutritional supplement industry by utilizing “The Best of Science and Nature”. Combining nature’s principles with scientific ingenuity, our products magnify the nutritional
This inclusive membership contains all of the the tools you need to grow your business, including WholeLifeRx™, Nimativ®, WholeLifeQ™, eStoreRx™ and Practice Success Programs.
Easy direct-to-patient ordering & fulfilment for Lifelong Wellness, eStoreRx™ is offered as part of the WholePractice membership or as a stand-alone program.
June 05 2023
Some good news has come out for pet lovers (as if we need more reasons to love our pets!). Recently published in PLoS One, results of the largest to-d...
A recent study from NYU Grossman School of Medicine, which was published in the journal Science, discovered an electrical signal that is turned into a smell in mice brains. The researchers created man-made energy signatures that triggered the olfactory bulb in mice. Lead investigator Edmund Chong, MS, a doctoral student at NYU Langone Health stated, "Decoding how the brain tells apart odors is complicated, in part, because unlike with other senses such as vision, we do not yet know the most important aspects of individual smells." In this study, Chong and his team were looking to track single smell signatures across several types of neurons in the brain to understand the distinguishing factors of each smell.
The researchers used optogenetics, a process by which brain cells can be activated by shining a light on them. They then trained the mice to identify a signal that was generated by activating their glomeruli with light. The glomeruli are bundles of nerves in the olfactory bulb that are triggered with scent. The mice pushed a lever and were given a reward of water when they recognized an odor. The researchers said that the glomeruli activations worked together "like the notes in a melody." For the first time a code for how the brain converts sensory information into perception, which in turn produces a behavior, has been established.
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